Nowadays, everyone knows you can tack on a solid half hour to any movie runtime whenever you go to the theater. If a movie says it will start at 7 pm, we know there will be at least half an hour of ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 alongside film trailers before tentpoles begin. By Etan Vlessing Canada Bureau ...

If you've ever found yourself irritated by the sheer amount of programming before the start of a movie in the theatres, a recent announcement from AMC Theatres will leave you a little bit frustrated, ...

AMC is adding more commercials before screenings, and movie-goers are not taking it well. The theater chain announced this week it has struck a deal to air a new wave of pre-movie ads starting July 1.

AMC Theatres, facing years of stagnating attendance, took a bet in July when it added commercials to its preview roll, eager to boost its bottom line. Early numbers show that the deal is working and ...

"We come to this place … for magic," Nicole Kidman famously tells AMC Theatres patrons in a viral promotion for the chain. But starting this week, audiences will have to wade through a lot more ...

AMC Theatres has agreed to show pre-movie advertising before features begin as part of a new deal with National CineMedia, The Hollywood Reporter has confirmed. Starting July 1, AMC will run a ...

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