Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. In traditional CPG marketing, advertisers lock and load ...

Hundreds of thousands of Amazon customers across India received a pleasant surprise when their delivery boxes arrived in the last few months with messages and contests from well-known brands. In 2023, ...

Canara HSBC Life Insurance has collaborated with Amazon Ads for a on-box advertising campaign. As part of the collaboration, Canara HSBC Life Insurance will use Amazon Ads’s on-box advertising ...

Connect: The press release is couched in the usual purplish prose style: "The new 'it' drink on the New York bar scene: ABSOLUT Hunk!" it gushes. The beverage in question is made up of "ABSOLUT ...