Just like buying a new iPhone through Apple's online store, you now select each spec of your new Mac device when purchasing ...

Apple made an important change to the way customers buy a Mac, and users appreciate it.

Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, ...

Apple has updated its website with changes to the checkout flow when buying a new Mac. Previously, the Apple Online Store would show you a range of preconfigured options with specific processors, RAM, ...

Apple enthusiasts woke up Tuesday morning to find the company’s online store temporarily unavailable, marking the beginning of what promises to be one of the tech industry’s most anticipated days of ...

Apple is taking a partial page from bulk OEM system builders and boutique PC outfits by now offering a similar part-by-part configuration process for its Mac systems.