The qualities that make B2B software easy and enjoyable to use are the same ones that enable companies to organically reach new customers and keep the customers they have. The Fast Company Executive ...

G2 recently agreed to acquire the software discovery and recommendation platforms Capterra, Software Advice, and GetApp from ...

Against the backdrop of the rapidly evolving technology industry, not all B2B software companies produce products that last forever. The companies that survive into the expansion growth stage and ...

Emerging trends show that B2B software buying preferences are changing. Companies are more thorough about new software investments and would welcome as much information as possible to guide buying ...

B2B software buyers say they check online reviews of products/solutions to find out about many different things, including quality, ease of use, cost effectiveness, and security, according to recent ...

AI forms brand perception upstream, long before buyers see your positioning. Consistent delivery across every touchpoint is ...

Imagine for a moment that you’re a business owner looking to purchase project management software. You find a company that has an enticing product, and you meet with a salesperson to learn more. The ...

Bloomberry, a tech stack intelligence company, has released findings from its analysis of one million B2B software purchases, revealing that companies adopting enterprise AI tools subsequently make 46 ...

A long-running and popular B2B software marketplace announced the launch of a new dedicated vertical, “EU Alternatives,” ...

CHICAGO, Jan. 29, 2026 /PRNewswire/ -- G2, the world's largest and most trusted software marketplace, today announced it has ...