BT21, a set of characters created by K-pop boy band BTS and Naver’s Line Friends, will launch its character products in Seoul and New York. Line Friends said Monday that it would open a pop-up store ...

BTS turned into artists to design their now beloved BT21 characters for LINE FRIENDS! The BT21 characters are representations of each member of BTS, with the guys taking part in the whole process of ...

Fans swarmed SM Megamall in Mandaluyong this week as an interactive BT21 pop-up opened its doors, transforming retail into a K-pop-powered cultural event and sparking a frenzy across social media. The ...