Wellness is thriving at Ulta Beauty. On Monday, Ulta Beauty revealed the expansion of The Wellness Shop from 4-to-8 feet of shelf space to 30-to-45 feet of shelf space in more than 400 of its doors, a ...

Biotech-driven beauty brand SickScience is expanding its retail footprint with its launch at Ulta Beauty, signaling continued ...

You've got the product. You’ve got the social media virality. Your direct-to-consumer sales prove people want it. But getting into retail? That's where a lot of Black beauty founders hit a wall.

The Inkey List products will be making their way to the beauty retailer’s digital and physical shelves beginning July 13. "We're incredibly excited to launch The Inkey List at all Ulta Beauty stores ...

From AI to pop-ups, modern retail hinges on digitization at the shelf — here’s how the right foundation makes innovation scalable. In a retail environment shaped by inflationary pressure, cost ...