UK frozen food producer Iglo Group has extended its Birds Eye waffle range with the launch of a hash brown variant. Launching next month, the Hash Brown Waffles incorporate shredded potatoes and onion ...

In line with the fantastical nature of unicorns, Birds Eye is marketing the new product with a similar fictional narrative, claiming that 9 out of 10 Unicorns prefer Rainbow Waffles. 'The Unicorn ...

Birds Eye has launched a new range of potato shapes called Mashtags (stylised as Mas#tags). The social media-inspired range is expected to taste like Birds Eye's potato waffles, and will be shaped as ...

A new report from Birds Eye outlines the efforts it has made to improve the nutritional health credentials of its products. New research from Birds Eye has revealed that although 58% of Brits have ...