Innovation, acquisitions and a focus on ‘hero products’ that keep consumers coming back to more have allowed Birds Eye UK – part of Nomad Foods – to double in size since 2016. FoodNavigator caught up ...

European frozen food maker Iglo Group, the owner of brands like Birds Eye, is working to change the way people think about frozen food in a bid to double its size by 2020. The strategy, which was ...

Birds Eye has expanded its Chunky Fish Finger range with the launch of a ‘Chip Shop Curry’ variant – inspired by chip shop curry sauce. The new product has been created by adding curry-flavoured panko ...

Birds Eye is expanding its Steamfresh range with the launch of three new non-HFSS meals, crafted to tap into healthy midweek lunch and dinner occasions. Made for consumers looking for convenient, easy ...

As a leading brand in the frozen category, Birds Eye is looking to “champion” what frozen food has to offer consumers, says its marketing director Claire Sutton. Frozen is a category with fresh, ...

Over 40 farmers who grow peas for Birds Eye UK are planting a diverse range of cover crops to capture carbon, reduce flooding and improve soil health. Trials show an increase in soil organic matter by ...

The reinvigoration of the brand was conceived and executed by brand design consultancy Brandon, who was tasked with drawing the consumer back to the brand as own-label supermarket branding becomes ...

At peak production, Nomad Foods-owned Birds Eye UK can produce 48 tonnes of frozen peas per hour. FoodNavigator visits its Yorkshire operation to see how ‘sweet and tender’ peas are produced for the ...

Birds Eye has hired former Heinz UK executive Ben Pearman as marketing director. The frozen foods group said Pearman – Heinz UK’s former commercial director – would lead Birds Eye’s marketing team in ...

Launching today in between ITV’s This Morning and Loose Women, the first of the Mix up Your Menu ads, which will run Monday to Friday throughout the year, shows Bryson ‘mixing up’ recipes by cooking a ...