These days, small business is big business, and it’s especially true in business-to-business markets. It’s often said that as much as 20% of startups fail within the first year, so it’s worthwhile ...

This post was created in partnership with Kantar Key takeaways As AI models grow more capable-and data volumes surge-marketers are under mounting pressure to turn raw signals into actionable insights ...

There is no single method of building and maintaining a successful brand. Branding effectively often starts with defining values and deriving brand messages to communicate those values. Consistency is ...

The 2025 AiMOGA Global Business Conference, a core event of the 2025 Chery International User Summit, was held in Wuhu.

To lay a foundation for business growth requires both emotional and rational dimensions... Early in my career, I was asked to conduct a benchmarking analysis of global brands. A study conducted ...

In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on ...

Jason Dyer joins Experts Talk to explore how SMBs can bring big-brand marketing thinking to SMB scale, starting with strategy ...

Lexus is calling it Discover, and it’s been launched with a raft of new concepts: ‘With Century in the exclusive, ...