Like any other marketing strategy, cold calling isn’t perfect for every situation. But when executed properly, it can be a powerful way to scale your advisory business. “There’s something to be said ...

Last week, a Sales Machine reader by the name of Mike Kroll posted a LONG comment to an older post. His comment laid out a method for cold calling that transforms the runaround that prospects often ...

Earlier this week, I posted a quick test to discover "Is Your Cold Calling Script Effective." That post contained a sample script that Keith Rosen got from from one of his clients. According to Keith, ...

No one really likes the idea of being on the giving or receiving end of cold calls. The name alone is enough to give you chills. Maybe that’s why some refer to the practice by the more euphemistic ...

Contrary to popular belief, cold calling needn’t be a chore. In fact, cold calling can actually be fun, if you go about it the right way. The key to success (as with everything else in the business ...

Shift from cold calls to connect calls. Using this script below you will be able to show your prospects that you understand their pain points. Following up on leads you gathered at a trade show can be ...