Michele Dobnikar, president of GlobalMeet, is a trailblazer who has built a reputable career in business technology over the last 30 years. Business doesn’t pause for disruptions, and your ...
You only have to look at global brewer Anheuser-Busch InBev, which saw sales drop by 26 percent in 2023 following consumer backlash to an influencer campaign, to understand the importance of a good ...
Some strategies prove their effectiveness across diverse industries. This is true of the PESO Model which integrates paid, earned, shared and owned media to create powerful campaigns. Now, 10 years ...
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