SCHAUMBURG, Ill. - ACNielsen U.S., an operating unit of ACNielsen, a VNU business and sister company of Convenience Store News, announced plans to more than double the size of its Homescan consumer ...

CHICAGO--(BUSINESS WIRE)--NIQ, a pioneering force in consumer and market intelligence, is proud to announce the appointment of Kris Ewing as the Global President of Consumer Panel Services (CPS) to ...

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ) is proud to announce the launch of its newly expanded Omnishopper panel—the largest, most representative consumer panel in the world. With 250,000 highly ...

If consumers don't like a product, they won't buy it. Testing with sensory panels can help determine consumer liking, so what kind of sensory panel should manufacturers go for? While manufacturers are ...

COVID-19 fundamentally changed the way people shop and interact with brands. As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to ...

News in brief: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok Meta has begun to test ads on its Threads platform “with a handful ...

July 6 (Reuters) - British polling company YouGov YOU.L on Thursday announced the acquisition of the consumer panel business of German market research firm GfK SE for 315 million euros ($342.4 million ...

The Senate Commerce Committee on Thursday voted against President Bush's choice to head the Consumer Product Safety Commission, dealing Mary Sheila Gall's nomination a potentially fatal blow. However, ...