Controversial advertising encompasses a range of strategic choices that deliberately transgress social norms or provoke strong emotional reactions to capture consumer attention. From shock-oriented ...

A controversial ad for a grilled meat product which hit the headlines last week has not yet seen any shift in sales for the company that produced it, Postimees reported.

Super Bowl ads are supposed to make you laugh, cry, or at least remember the brand. These 10 did something else: they detonated. From Carl’s Jr.’s “all-natural” innuendo to GM’s notorious robot ...