Copywriting, in its dark, inky heart, is a jealous business. Few of us have never experienced the piercing jab of professional envy at a fellow writer’s brilliance. Most of us, I suspect, are pierced ...

Writing copy is already becoming the domain of artificial intelligence (AI) but there will always be a need for original ideas, according to Australian creatives. Agencies are turning to AI to quickly ...

People are reading more than ever before, making the written word all the more important, and the stakes even higher. Where copywriting was once almost exclusively about persuasion and crafting a ...

Are you a creative copywriter looking for the best resources to help you write effective marketing copy? Look no further! Our resources page is packed with helpful tips, tutorials, and advice from ...