Writing copy is already becoming the domain of artificial intelligence (AI) but there will always be a need for original ideas, according to Australian creatives. Agencies are turning to AI to quickly ...

Creativity. A trait we often ascribe to Stephen King or Steve Jobs. However, many lesser-known people also possess it—and, in today's world, many jobs require it. Creativity is not for the faint of ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Do you ever feel like you’re ...

Are creative copywriting advertising students more empathic than their peers found in the non-creative classes in their schools or colleges? This study shows test results which indicate that creative ...

Gunjan Pai always thought of herself as a creative person, with a strong love for writing. But after working for multiple ad agencies and design studious, she felt her creativity was being stifled.