I’ve always had a bias toward efficiency. I like to move fast. Life is exciting, and there’s so much to do. For as long as I can remember, I’ve been drawn to the energy of action—checking things off, ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. For generations, childhood has been marked — literally — by ...

Being creative is not the same thing as being an artist–and vice versa. In fact, the two titles share more differences than they do similarities. A 2010 IBM survey of 1,500+ CEOs from various fields ...

A new paper from my lab in the Journal of Research in Personality examined how people answer creative thinking tasks. We found that common advice to focus brainstorming sessions on the number and not ...

Nearly every new idea has its roots in an old idea. With a constant deluge of new ideas and information from social media and the vastness that is the internet, one would expect creativity to be ...

Forget one-click creativity. These artists and musicians are finding new ways to make art using AI, by injecting friction, challenge, and serendipity into the process. Sometimes Lizzie Wilson shows up ...

“An insult to life” and “utterly disgusting” were how Hayao Miyazaki, the famed founder of Japanese animation powerhouse Studio Ghibli, described AI in a resurfaced 2016 video that recently went viral ...