NEEDHAM, Mass.--(BUSINESS WIRE)--International Data Corporation (IDC) has traced the dramatic changes in the B2B buyer's journey over the past decade. Today's buyer is fully engaged across multiple ...
Personalized customer engagement is a key differentiator for businesses in today’s hyper connected digital economy. This is why it has become extremely important for enterprises to deliver emotionally ...
Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When people think of pivoting, it is often limited to their ...
The current CRM scene keeps advancing at a rapid pace, with innovative companies now leaning toward options combining ...
Customer engagement remains a top challenge for businesses in today's technological landscape. The explosion of AI and the commercialization of space, the rise of quantum computing and the ongoing ...
In the modern business-to-business environment, the linear, funnel-like operating model used by marketing and sales professionals can no longer achieve the desired outcomes, says analyst firm IDC, ...
Beyond clicks and likes. Engagement that drives loyalty is bidirectional, relational and continual. Extend your perspective beyond superficial metrics like clicks and likes. Loyalty is more than ...
Empowering brand enthusiasts. Harness the organic advocacy of brand enthusiasts within local communities as a potent strategy for cultivating a lively brand connection with customers. Crafting ...
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