The advent of digital marketing has largely transformed the traditional sales process. Marketers have become accustomed to developing funnels that educate leads, address common objections, and offer ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Solomon Thimothy There’s ...

When you first set out to become a more customer-centric organization, your instinct is to be interested in all opportunities for improvement and to attack the task like killing (or nurturing) a ...

The meaning of the term "customer-centric marketing" might seem obvious—isn't all marketing centered on the customer? But true customer-centric marketing is a big shift from how many organizations run ...

If you’re taking the initiative to be more customer-centric, these five points from the perspective of a customer service consultant will get you well on your way — while keeping you from making ...

In business, “collaboration” is the default answer to the question, “How can we drive a philosophy of customer-centric behavior across our company?” While collaboration is indeed necessary, it’s not ...

Here we explore 10 fundamental traits that provide the foundational stepping stones for an organization to become more customer-centric. In today’s world a "typical day" for marketers no longer exists ...

As return rates escalate, the implementation of smart returns technology emerges as a vital strategy, offering a seamless, eco-friendly solution that enhances customer satisfaction while reducing ...

From the moment a borrower expresses interest in getting a loan to the final repayment, a bank’s communication strategies shape the customer’s perception of its lending process. Many financial ...