The right marketing strategy can propel a business to new and exciting heights. While many leaders tend to focus primarily on product or service development, taking the time to reflect on potential ...

As artificial intelligence (AI) and self-service marketing tools boom, small and mid-sized businesses are paying with ...

Marketing has changed significantly in recent years, and anyone who manages businesses, teams and projects in this field has had to adapt. For up-and-coming marketing leaders, this means staying ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

Visible Impact, a division of The Futurum Group. To continue reading this content, please enable JavaScript in your browser settings and refresh this page. As we ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

A brand may be successful, but if it doesn't change and grow, it can easily stagnate. How far can you stretch the boundaries of your brand into new products and markets without overstepping? It's a ...

If you’re developing influencer marketing strategies, this episode is for you. Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Utilizing carefully designed and executed research can help direct your Ed Marketing Strategy. Join Holly Kurtz, PhD, Director of the EdWeek Research Center, and Maurice Bakley, Publisher of EdWeek ...

Claude Cowork runs parallel agents that create ad images and product copy at the same time, helping teams ship marketing campaigns faster ...