Product differentiation is a marketing strategy that businesses use to distinguish a product from similar offerings on the market. The difference could be something concrete, like speed, power, ...

Similarity in design impacts how car-buying customers perceive brands. Traditionally, nonelectric cars have been designed ...

Small business owners usually are fully aware of product differentiation, even if not by that name. Products in a retail store are different not only in terms of what they do for the consumer but also ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. David Kindness is a Certified Public ...

Starting a new business and getting initial clients is a struggle for just about every entrepreneur. However, there comes a time in almost every enterprise when leaders realize that something has to ...

The legal industry is transitioning from guild to marketplace. Differentiation is becoming critically important in a field long known for the homogeneity of its providers and the acquiescence of its ...