Optical illusions might be fun to look at in your spare time, but they should never appear in a facility where information must be crystal clear. A misinterpretation of a label or sign could cost a ...

Ads serve one purpose -- encouraging customers to buy the advertised product or service. The Gestalt principle, based in simplicity, states that the whole is greater than the sum of its parts.

Is a player's experience interlinked with that player's psychology? This is a vast but barely explored topic that Sensemitter’s analyst Bogdan Baranovskiy explores in this article, providing insights ...

With the German word ‘gestalt’ translating to terms such as form, shape, or pattern, its wider dictionary definition is ‘an organized whole that is perceived as more than the sum of its parts’. This ...