Satisfied customers will drive your business. Your task is to improve your customers’ experience. Here's a look at how to measure it. According to a study by consultancy Walker Information, customer ...

A customer experience maturity assessment is a great way for organizations to identify areas for improvement and get a leg up from competitors. A customer experience (CX) maturity assessment is a ...

While the success of your social media presence is often measured in marketing terms like engagement and reach, the impact of social media interactions on the customer experience is often overlooked.

According to a 2014 Gartner survey on marketing’s role in customer experience, 89 per cent of marketers expect to compete primarily on the basis of customer experience by 2016. They believe that ...

Ask any brand to rate their customer experience on a scale of one to 10 and most will probably choose a high number. Now ask one of their customers, and they’ll probably give a different answer – a ...

The following is a guest post from Stefan Tauber, experience strategist at agency Set Creative. Experience marketing may be on the rise, but that doesn't mean that marketers aren't being smart with ...

We have a strange verb in the English language, the verb 'to know,' that lumps together the facts we've learned in books and the Ahas! we experienced in the stories that make up our most vivid ...