When it comes to digital marketing, it sometimes feels like everything’s been done before. Browse YouTube or scroll through TikTok on any given day, and you’re likely to see the same formats over and ...

What lies ahead for branded content as traditional Hollywood evolves? In today’s digital world, there are inherent tools for marketers in search of a wider and more targeted audience. Specifically, ...

Matthew Lieberman is the CMO at PwC U.S. and an innovative executive at the crossroads of marketing, media and technology. As marketers, we know what buyers want: incredibly appealing content ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...