When I ask a group of financial advisors to share their thoughts on an ideal client, I often hear things like “willing to take my advice” or “appreciates our planning approach.” What I’m really after ...

When someone seeks out a professional service, they’re searching for the provider who can best address their current needs and, hopefully, provide sustainable solutions going forward. Likewise, ...

An Ideal Client Profile is a snapshot of who you serve best and why. It consists of core demographics and identity, aspirations and desired outcomes, pain points and problems, decision-making drivers, ...

While some businesses grow through brilliant integrated marketing strategies, others are able to maintain a high level of success mainly through word-of-mouth referrals. Personal referrals are serious ...

"Ideal client" is a common term that can be rather useless in identifying the best companies for your book of business. That description typically starts with the number of employees, and while ...

There are certain types of projects that bring out a designer’s best work. How do you discover what those are for your firm? If you’re looking to zero in on your ideal client profile, start here.

Identifying your hot and buying ideal client is the fast path to design success. You can stop spinning your wheels trying to be all things to everyone and focus on those clients you enjoy the most.

Security integration firm leaders are constantly looking for ideal technicians, back-office personnel, and technologies to push their businesses down the path to greater profits, but what about the ...

A few weeks ago, I did a post on identifying bad clients and knowing when to fire them. In the emails and comments that followed, many of you mentioned the flip side of the coin - building a business ...