SEATTLE — More than two decades ago, Tony Greenwald and his colleagues debuted an online Implicit Association Test, also known as the IAT. The award-winning test has been taken more than 25 million ...

The Implicit Association Test (IAT) was created by Anthony Greenwald and colleagues [1] and measures the strength of automatic associations people have in their minds. Many people have taken the test ...

Are you secretly a racist? Do you harbor prejudices deep within your subconscious? Could you be bigoted without even knowing it? These are highly charged accusations, but a team of social ...

The Implicit Association Test, developed more than a decade ago by University of Washington social psychologist Anthony Greenwald, uses a person’s reaction times to measure how closely two concepts ...

I’m sitting in the soft-spoken cognitive neuroscientist‘s spotless office nestled within New York University’s psychology department, but it feels like I’m at the doctor’s, getting a dreaded diagnosis ...

In the midst of the chaos of the last presidential debate was an exchange that’s worth revisiting. President Donald Trump and former Vice President Joe Biden spoke about the Trump administration’s ...

Through the use of the Implicit Association Test, researchers at Harvard have found a better way to predict self-injurious behavior. The test does not rely on the individual to articulate their ...

Wonder Land: College Presidents' spineless response to antisemitic protests are the culmination of academia’s plummet the past 50 years which has included grade inflation, speech codes, trigger ...

I believe in the power of women to build inspiring careers in all types of fields. At least, that’s what I thought I believed. It’s what my conscious mind thinks, at least. My unconscious mind, ...