When measuring the health of customer relationships, three metrics are at the core of most studies: customer satisfaction, customer loyalty (likelihood of choosing supplier at next purchase) and ...

Marketing research professionals often use inferential or descriptive statistics to guide major marketing decisions. There are a number of statistical tests that explore the relationship between the ...

Logistic regression is a powerful statistical method that is used to model the probability that a set of explanatory (independent or predictor) variables predict data in an outcome (dependent or ...

When you perform regression analysis in Microsoft Excel, you are engaging in a statistical process that helps you understand the relationship between variables. This technique is particularly useful ...

Regression analysis is a method of determining the relationship between two sets of variables when one set is dependent on the other. In business, regression analysis can be used to calculate how ...

Learn how the Least Squares Criterion determines the line of best fit for data analysis, enhancing predictive accuracy in finance, economics, and investing.

Learn what analysis of variance (ANOVA) is, how it works, and when to use it. See how it helps compare means across multiple data groups in statistics and research.