I have to say, I didn’t see this one coming: Instagram, the social media app first popularized as a dedicated photo sharing space, is coming to smart TVs. This week, Meta announced that it’s testing ...

Instagram is making the jump from mobile devices to the living-room TV for the first time — a bid to ratchet up viewing of short-form Reels, by taking videos to the biggest screen in the house. The ...

Meta's Reels began as a hasty response to TikTok's viral dominance. Five years later, the company's short-form video product has become one of its most significant ...

In a Reels-first environment, organic reach for static content will crater. Early data shows Reels ads converting at an average 4.5%, nearly double traditional paid media formats. For static-heavy ...

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Social media continues to be an essential way for businesses to connect with their customers. With the constant evolution to stay relevant, Instagram Reels emerged to compete with the popularity of ...