In the early days of internet marketing, businesses focused on incorporating words they wanted to rank high for on search engine results pages into their company website’s copy. The goal was to ...

I’ve written a lot about inbound marketing on this blog. There are posts about what inbound marketing is, how to build an inbound marketing strategy, and tips on creating great content at the top, ...

If you’re in a competitive niche and are struggling to climb up those all-important Google rankings, the solution is surprisingly simple – backlinks, baby! But what are they and how do you build them ...

Kevin Dam has specialized in SEO since 2010. He has achieved top search engine results for insurance, e-commerce, medical, and B2B clients. Search engine optimization (SEO) has evolved, and the rules ...

If you’re looking for the latest strategies in PPC keyword research, there’s something you should know: Google was never designed to be about keywords. Google co-founder Sergey Brin said: “My vision ...

Whether you’re an SEO expert, or simply a casual blogger, it’s easy to see the impact of keywords in online strategy. After all, our content is literally made up of keywords. Keywords research and the ...

As an SEO professional, there might not be a better feeling than seeing a backlink to your site published on a high authority website, particularly when that link is the result of your manual outreach ...

Search demand forms before keywords appear. See how Exploding Topics, social search, and PR support early authority building.

Negative keywords can help you refine your keyword list and filter out unwanted traffic for your paid-search campaigns. Excluding specific words or phrases that aren't relevant to your product or ...