Lego's controversial wave of tech-enhanced 'Star Wars' sets are getting into people's hands, and showing the premium being ...

Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got exclusive access to the Lego labs where the Smart Brick was born.

Imagine your favorite LEGO builds coming to life—not with flashy screens or apps, but with real‑time sounds and reactions that make each click and connection feel alive. That’s exactly what LEGO is ...

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

Lego toymaker saw its sales flourish in the first half of 2025, thanks to plant-themed bricks and partnerships with well-known brands like Formula 1 and the popular animated children's series "Bluey." ...

Lego fans have been getting excited about a brand new brick that's just been announced by the Danish toy company. It's called the Smart Brick, and it's the same size as a standard Lego brick but has ...

You’re probably familiar with Lego bricks. If you’re like most people, you played with them as a child. If you have children of your own, there’s a good chance you have a house full of bricks and mini ...

Long before we were spoiled by high-resolutions graphics, ray-traced visuals, and powerful consoles like the Xbox Series X|S and PlayStation 5, there was the Atari 2600, a meager system by today's ...