COPENHAGEN – Danish toy maker Lego says it won’t renew a deal allowing Shell to hand out Lego sets at gas stations in some 30 countries, following a viral campaign protesting Arctic drilling. Lego CEO ...

Lego Group, the world’s leading toy maker, will disassemble a 3-year partnership with Shell Oil Co. after a public outcry that was ignited by a controversial video campaign that went viral. That video ...

A campaign by environmentalist group Greenpeace, including a video featuring an oil leak swallowing an Arctic community built entirely out of Lego bricks, has resulted in Danish toy manufacturer Lego ...

STOCKHOLM (AFP) - The world's largest toymaker Lego said on Thursday it was ending a deal with oil giant Shell, bowing to pressure from a Greenpeace campaign linking Lego toys to Arctic oil spills.

COPENHAGEN, Denmark - Danish toy maker Lego said Thursday it won't renew a deal allowing Shell (RDS.A) to hand out Lego sets at its gas stations in some 30 countries, following a viral campaign ...

Lego is set to ditch a 50-year relationship with Shell after coming under intense pressure over the oil giant’s drilling in the Arctic. A Greenpeace video criticizing the marketing deal went viral, ...

Environmental charity Greenpeace has today staged a protest at Legoland as it kicks off a new global campaign targeted at the toy company. The action comes after Greenpeace conducted a report – ...

Here's a corporation you probably didn't expect to get embroiled in an environmental controversy — Lego, the beloved children's toy manufacturer, who're currently weathering a blistering ad campaign ...

Danish toy company LEGO plans to end its promotional deal with oil giant Royal Dutch Shell following an aggressive Greenpeace campaign attacking the relationship. The Greenpeace campaign attacked ...