Anheuser-Busch has long been a Super Bowl ad giant. But the field of play has expanded to include other alcohol brands, ...

These eight liquor brands prove that having a famous celebrity as the owner doesn't necessarily equate to good quality and/or ...

Not only is alcohol consumption down, but so is the purchase of "luxury" alcohol brands. Consumers are not springing for the expensive name brands as much as they once were. That means these luxury ...

Celebrities launching liquor brands isn’t new, but it’s become one of the go-to moves for artists looking to expand their empire. Some build from scratch, others partner with master distillers or ...

As liquor brands look to break through in a competitive market, a new study shows that NBA and NHL radio listeners are not only more likely to recall alcohol ads they heard on AM/FM – they’re also ...

Jim Beam whiskey, Belvedere vodka and Glenmorangie Scotch are among the major alcohol brands that are racing to ink sponsorship deals with Formula One, as the motor racing league draws in a ...

PARIS, Jan 30 (Reuters) - LVMH's cognac ‌maker ​Hennessy, the largest of ‌its drink brands, has reached a pay deal with ​unions to compensate for bonuses lost last year due to weak sales, two sources ...

Premium Korean Liquor Brand ‘jari’ Completes First Market Validation in New York Ahead of Its U.S. Market Entry in 2026. In ...