Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

Royal Caribbean is launching its new Points Choice rewards program in 2026, letting guests earn and apply loyalty points ...

In 2025, loyalty programs have become one of most important assets as the airline industry tilts more toward wealthier ...

Carnival Cruise Line just made big changes to its loyalty program, moving from lifetime status to just two years. Carnival Cruise Line, part of the Carnival Corporation family of cruise brands, is ...

Cruise travel is emerging as one of the most loyalty-driven categories of leisure travel, making it more crucial than ever for cruise lines to take great care as they evolve their loyalty programs.

With 9 million members, Air Canada’s Aeroplan program offers global travel rewards, partner perks, and even ways to earn ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...

From Chipotle’s rewards program for college students to Wingstop’s plans for Club Wingstop, here are the top loyalty updates ...

Subway’s new loyalty program is a reprisal. The sandwich chain’s Sub Club is back after 20 years. Now, the loyalty program ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...