With every generation, Apple's Max-series chips have pushed the boundaries of performance, and M4 Max in the new Mac Studio delivers the most significant leap yet in performance. While the M1 Max was ...

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Sometimes, X is not Gon’ Give It To Ya. It’s a hard lesson that the rebranded de-branded(?) HBO Max is learning this morning. It’s glaring for a few reasons: 1) We knew the streaming video platform’s ...

HBO continues to be one of the best streaming services available, with recent shows that have gotten the world talking, like The Last of Us, The White Lotus, Euphoria, and more. But between its brand ...

UPDATE: The flip is done. Scroll down to see a new HBO Max marketing spot announcing the return to the streamer’s original name, after two years as “Max.” Warner Bros. Discovery has settled on a date ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes ...

Warner Bros. Discovery has completed its reversal from Max back to HBO Max today, marking the end of a widely criticized two-year experiment. The streaming service's website and mobile apps now ...

From HBO Max, to Max and back to HBO Max again. The "new-ish name" is causing social media and the streaming service itself to poke fun at the "plot twist." Warner Bros. Discovery, the parent company ...

Max is returning to its former name — HBO Max — beginning immediately. Users of the streaming service, which is owned by CNN’s parent company Warner Bros. Discovery, will see the new-ish name roll out ...

This year Dell is rebranding its laptop and desktop computers with a new set of names that the company claims will be easier to understand. But I spent a long time looking at the company’s press ...

Guess who’s back? Back again? HBO Max is back, tell a friend! Yes, it’s that exciting, we had to go early aughts on it. Wildly enough, HBO Max isn’t even that old of a service; it actually only ...