While marketers have been grappling and struggling with solutions to the loss of third-party cookies over the past couple of years, new and smarter ways of investing media dollars have been evolving.

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. In my years as a marketing executive, I’ve seen teams spend months ...

Roku, the streaming distributor of apps, is expanding its line of measurement companies around media-mix modeling efforts. New additions include Analytic Partners, Ipsos MMA, IRI, Mediahub and Nielsen ...