This post was sponsored by BrandVerity. The opinions expressed in this article are the sponsor’s own. We all know that paid search campaigns are highly effective ways to drive traffic to your site. In ...

Negative keywords are crucial for optimizing Google Ads campaigns. They save budget, improve ad relevance and sculpt ideal traffic. Without a strong PPC strategy, wasted spend and ineffective ...

Understanding how people search – and aligning their search intent with the stages of the marketing funnel – is critical to crafting a powerful, long-term PPC strategy. This article will: With these ...

Google to update GA4 attribution, correcting paid search conversion tracking while potentially impacting ad budgets. Google is updating GA4 attribution models to fix paid search conversion tracking ...