As PepsiCo revives the Pepsi Challenge, it's also offering an Instagram-ready lesson in challenger-brand marketing.

Pepsi is stirring up early Super Bowl LX buzz with a teaser titled “The Choice,” built around a surprising visual twist. The ...

Costco has reversed its long-standing beverage partnership, restoring Coca-Cola products to all 921 global food courts by ...

Pepsi is taking another shot at its chief competitor with a summer marketing effort riffing on the iconic “Share a Coke” campaign, per details shared with Marketing Dive. Rather than sell bottles ...

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown ...

Coke and Pepsi have both introduced new beverages with cane sugar. However, Coke’s product will not replace its existing flagship brand, as Donald Trump implied it would in a social media post.

Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke Zero Sugar at multiple city locations. Participants who choose their favorite ...

PepsiCo has shared plans to cut about 20% of its snacks, sodas, and other products in order to appease an activist investor.

Costco Wholesale Corporation (NASDAQ:COST) has ended its decade-long relationship with PepsiCo Inc. (NASDAQ:PEP), returning ...

Attempt to reclaim alleged unpaid debts comes months after 25-year relationship with cinema chain came to an end ...

A 2025 Coke boycott was launched across Latino communities over rumors that Coca-Cola called ICE on its employees and fired others. Pro-immigrant social media users are now working to educate people ...