Packaging Gateway on MSN

Packaging at the point of decision

Packaging shapes consumers’ split-second decisions by conveying quality, usability, brand values and sustainability while ...
Packaging Gateway on MSN

The new role of retail packaging

Once designed mainly to protect products and display basic information, retail packaging now plays a far more complex role in modern commerce.
Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...
The packaging category of Fast Company’s Innovation by Design Awards honors innovative uses of materials, graphics, and industrial design to solve packaging problems. This year’s winner, Bambox, is a ...
On 5 and 6 February 2026, Paris Packaging Week will celebrate its 25th anniversary, marking 25 years of innovation since the ...
Industry consolidation and sustainability drive major changes as recycling challenges mount across global markets ...
GlobalData on MSN

Green packaging leads 2026

In 2026, green packaging is a mainstream priority as companies embrace sustainable, innovative, and reusable solutions.
Packaging has always been a balancing act. Consumer packaged goods (CPG) companies must weigh cost versus performance and market appeal versus machinability. As interest in sustainable packaging has ...