Physicists have known for decades that the process of observing and measuring phenomena changes those very phenomena—the so-called “observer effect." It does not even matter whether the “observer” is ...

When I moved to Crown Heights (Brooklyn, New York) in the early 2010s, this historical Afro-Caribbean and Hasidic Jewish neighborhood was already going through rapid gentrification. Over the four ...

Marketing research has been traditionally conducted on consumers that can be described as WEIRD (Western, Educated, Industrialised, Rich, and Democratic) (Firat ...

P ositionality statements, in which scholars declare identity categories to which they belong and indicate how such categories might bias their research, have become commonplace in the social sciences ...

Reflexivity, which requires the conscious appraisal of how researchers’ social positions and subjectivities interact with the research process, has become increasingly popular in qualitative research ...