Title: Lessons From Three Decades on the Front Lines in Public Relations Subject: Donald M. Wilson, the publisher of BUSINESS, held key public relations positions in the Kennedy Administration and for ...

The primal questions of public relations: How do you react to a scandal? How do you generate stories that attract the right viewers? How do you launch a new product when no one has heard of you before ...

Inez Kaiser, Ofield Dukes, Moss Kendrix–these aren’t names found in any textbook or spoken of in classrooms. However, these are the names of change agents, who are credited with breaking down barriers ...