Saddleback has today announced it has taken on the exclusive distribution of Rotor Bike Components. Starting from January 1st, the deal comes as Rotor expands its business into territories beyond its ...

Rotor Bike Components has been busy developing a new hydraulic shifting system it is calling Uno, as well as a dual-sided power meter, built around one of the Spanish company’s iconic cranks, called ...

In April we brought you an interview we did with Rotor about the company’s rings, including Marianne Vos’ history using them, but this fall, the company has released several new chainring options for ...

ROTOR Bike Components has hired bicycle industry veteran, Lori Barrett, as North American Brand Manager. Barrett’s professional history includes her tenure as National Sales Manager for Reynolds ...

2014 will see a second Pro Tour team riding Rotor products – Team Lampre MERIDA. The team has aligned with ROTOR specifically for their know-how and investment in biomechanical studies. This is ...

Elliptical chainrings work by increasing the effective gear through the main power part of the pedal stroke, between one and five o’clock. They then decrease the effective gear through the ‘dead spot’ ...