Coca-Cola moved the secret formula from a vault at the SunTrust Bank, where it had been held for more than 86 years. For the first time in history, the actual vault containing the secret formula, the ...

WEBVTT IS. IN A VAULT, THEY HAVE THE SECRET FORMULA. >> THIS WAS IN JACOBS PHARMACY. >> IT IS COCA-COLA, WHICH WAS FOUNDED HERE NEARLY 140 IS GOOD. >> WHAT DO YOU THINK -- 140 YEARS AGO. >> WHAT YOU ...

In 1886, a pharmacist named Dr. John Pemberton created a concoction he called Coca-Cola, and sold it for five cents-a-glass in Atlanta. Now, 125 years later, Coca-Cola has grown into a company that ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Relax, everyone. The radio program ‘This American Life’ came close with ...

Take a look at the new steel door that is now protecting one of the world’s closest-guarded secrets, perhaps only second to Elvis Presley’s current secret identity and location. It’s the Coca-Cola ...

Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World, by Frederick Allen (HarperBusiness, $15). Last Sunday marked the 10th ...