Data is the backbone of digital retail enterprises, but not all data is created equally. “Source,” or “original,” data is the gold standard. It’s raw, unprocessed data that has not yet been analyzed ...

Data is a critical component of SEO content strategy. Basing your writing on reliable data shows a commitment to accuracy, building your authority and credibility in readers’ eyes. This approach to ...

Data is ubiquitous — but sometimes it can be hard to see the forest for the trees, as it were. Many companies of various sizes believe they have to collect their own data to see benefits from big data ...

The environment for obtaining information and providing statistical data for policy makers and the public has changed significantly in the past decade, raising questions about the fundamental survey ...