Market research surveys are used to gather information about customers or potential customers for your company. These surveys can help you to make the most profitable decisions about marketing, ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. One reality of the polling world is item nonresponse — that is, when survey ...

Anyone doing serious mobile app marketing knows that surveys can be useful for understanding app satisfaction, getting feedback on new functionality, trying to understand why a feature isn't being ...

Professor of Statistics at UNSW, President of the Statistical Society of Australia and a Deputy Director of the Australian Centre of Excellence in Mathematical and Statistical Frontiers, UNSW Sydney ...