Why do some employees do better than others? According to goal-setting theory, one reason is that they have better, clearer goals. These goals guide their behavior towards better workplace output.

Setting employee and team performance goals is an essential responsibility for business owners and managers. However, measuring and improving an employee’s performance can be complex and daunting, ...

Did you ever set ambitious goals only to have them not only fail to drive progress but also leave demoralized employees in their wake? Even worse, you don't know why the endeavor failed. The ...

Goal setting is the cornerstone of organizational productivity, performance and success. So, it's paramount to do it properly. However, a common pitfall with goal setting is that it's the same process ...

Goals and dreams have crucial differences. Dreams are wishes and fantasies; for example, many of us long to be rich, famous, ...

1. Get clear on your purpose. Understanding the why behind your goals is fundamental. Your purpose should be a driving force that keeps you and your team motivated and focused. The energy and ...

Setting clear goals is essential to measuring success in SEO. Goals become even more powerful when aligned with a well-defined strategy that informs the tactics used to achieve them. This article ...

One of the most impactful goals you can set is to master a new technical skill relevant to your industry. For instance, a digital marketer could aim to become certified in search engine optimization ...

If you want to have a great year, you’ll boost your likelihood of success by setting goals. And using goal setting theory, specifically, is the best way to ensure you achieve all that you aspire to.