“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ.

Transparency is a word that often gets thrown around in politics. On the campaign trail challengers vow, if elected, to have a transparent administration, and incumbents tout how theirs embody ...

What exactly is the purpose of the self-styled Transparency Project here in Santa Monica? This “organization” — though it seems to be an organization of one — claims to shine light on possibly ...

Transparent materials such as 35mm slides, large transparencies and photographic negatives in which the scanner shines light through the objects to the sensors on the other side in order to record the ...