How vibe coding is changing search marketing workflows

As Google’s AI Overviews answer more queries directly, vibe coding gives marketers a way to create interactive experiences AI ...
CMS Wire

How Low-Code/No-Code Platforms Bring a Marketing Team’s Dreams to Life

Low-code and no-code platforms help speed the process of making marketers' dreams a reality by alleviating reliance on their dev team. As marketers dream up new and often visually-intensive digital ...
exchangewire.com

The ICO Direct Marketing Code – Yes, it Applies to You!

Senior vice president of Merkle's Data Solution in EMEA, Nick McCarthy (pictured below) writes exclusively for ExchangeWire about why businesses should not hesitate to embrace the newest version of ...
Business 2 Community

Is Coding a Necessity for Digital Marketers in 2016?

The digital marketing activity is fast evolving. The trends so far signal more disruptions of the digital landscape in the coming years ahead. In the skill sets required of a digital marketer, coding ...
The Drum

Direct Marketing Association adopts Experiential Marketing Code of Conduct

The Direct Marketing Association (DMA) has announced that it is adopting the Experiential Marketing Code of Conduct (EMCC), which members involved in experiential marketing must now adhere to, as well ...