While we get the whole spring beauty trend of light, floral hues and just-pinched cheeks, there’s something about embracing a darker, more Gothic, ’90s vibe just in time for the new season that feels ...

When you think of a garden, what typically comes to mind? Greenery, surely. Sweet floral scents. Maybe a butterfly fluttering by? At the Met Gala 2024—which boasts the dress code "The Garden in ...

Call it the Jenna Ortega effect — vampy makeup is officially having a moment. After years of laminated brows, glazed skin, and pink blush ruling the algorithms, the beauty mood has taken a turn ...

The contemporary goth aesthetic has been going strong for decades, and goth makeup has especially piqued the interest of a new generation on TikTok recently. Today’s goth culture draws inspiration ...

Goth makeup has always been around—just look at the definitive black eyeliner and berry lips of the '90s grunge era for proof. But recently, it's taken on a new life: sculpted, sleek, and remarkably ...

As the world begins to open up and audacious, glam beauty looks sprint back into the picture, it’s time to get reacquainted with one of the easiest, no-fail makeup ideas for the holiday season: the ...

A typical summer makeup routine usually involves bright lip colors and pastel eyeshadows, not black lipstick and dark liner. But if you're more inclined to rock the latter, then these dark makeup ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. While we get the whole spring beauty trend of light, floral ...