These three forces—intelligence, elasticity, and connection—are converging into a new operating model for marketing. AI is ...

Increased adoption of AI in healthcare has the potential to reduce the administrative burden, improve workflows and personalize the patient experience at scale. But achieving these goals requires ...

Walgreens is emerging as a real-world evidence partner for the biopharma industry, according to a new episode of The Top Line, sponsored by Walgreens. In the conversation, Deepak Kuletha, who leads ...

STRATEGY, once a middling software firm named MicroStrategy, is now best known as the world’s largest corporate owner of bitcoin. Michael Saylor, its founder, describes the company as the world’s ...

Professional Perspectives give authors space to provide context about an area of law or take an in-depth look at a topic that could benefit their practice. Whether generative artificial intelligence ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Marketing analytics shows you which campaigns actually drive revenue—not just clicks and impressions—so you can prove ROI and invest in what works. With budgets under pressure, CMOs need evidence that ...

A report from the White House outlines strategies to combat childhood chronic disease and attempts to set a MAHA agenda for the country. PLURIBUS UNUM ENVIRONMEN ONMENTAL STRATEGY REPORT Make Our ...

Data was supposed to give companies superpowers, but for many, it has created more of a storage nightmare than a strategic advantage. Over the past decade, businesses have invested billions in ...

Single-cell technologies have revolutionized our ability to interrogate biological systems at unprecedented resolution, revealing complex cellular heterogeneity and dynamic processes that underlie ...

In an era where data is a strategic asset, organizations often falter not because they lack data—but because their architecture doesn’t scale with their needs. Leaders must design data ecosystems that ...