Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

The White House quietly released President Donald Trump’s new national security strategy late Thursday, a 33-page document that elevates his “America First” doctrine and sets out the administration’s ...

As a successful Creative Director at Inkbot Design, I've seen firsthand the immense impact effective market segmentation can have on a business. It's a powerful strategy that can unlock new growth ...

Dec 2 (Reuters) - Leveraged exchange‑traded funds (ETFs) linked to bitcoin hoarder Strategy (MSTR.O), opens new tab are among the biggest casualties of this year's crypto slump, as falling bitcoin ...

Traditional client segmentation? That’s so 15 years ago. That was one of the takeaways from a presentation yesterday by Michael Nathanson, the CEO of Focus Financial, at this year’s Schwab IMPACT ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

You’re mobile ordering your usual Friday burger. At checkout, a prompt appears: “Spend just $3 more and earn a free strawberry milkshake with your order” — your go-to sweet treat. You feel seen. And ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

A report from the White House outlines strategies to combat childhood chronic disease and attempts to set a MAHA agenda for the country. PLURIBUS UNUM ENVIRONMEN ONMENTAL STRATEGY REPORT Make Our ...

Traditional advertising is dead. Hyperlocal is the “new normal”, and this year will be ruled by “phygital” consumers—those who bounce between physical and digital channels within a single shopping ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...