
Create a Search campaign - Google Ads Help
Search campaigns allow you to place ads across Google's vast network of search results. You can show ads to people actively searching online for your products and services. A Search …
Your guide to Google Ads
Learn about online advertising basics, setting up a Google Ads campaign, and improving your results. Learn how to be successful with Google Ads Mobile | Make your website and ads …
Create effective Search ads - Google Help
Using the power of Google AI, responsive search ads identify the best combination of assets to help you deliver relevant ads that adapt to shifting consumer behaviors. By maximizing the …
Understanding bidding basics - Google Ads Help
Focus on conversions (for Search and Display ads) With this advanced bidding method, you tell Google Ads the amount you're willing to pay for a conversion, or cost per action (CPA). A …
About Google Ads certifications
Here's what you can say to current and prospective clients about this recognition: Your Google Ads certification recognizes that you're a certified online advertising professional. You received …
How AI Max for Search campaigns works - Google Ads Help
Two main features, search term matching and asset optimization, leverage Google AI to optimize your ads in real time and tailor your creative message to reach your customers and drive more …
Grow your business with Google Ads - Google Ads Help
Target your ads with keywords When you advertise alongside search results on the Google Search Network, you select keywords to help target your ads to people searching for related …
How the Google Ads auction works - Google Ads Help
When calculating Ad Rank, we look at the search terms the person has entered, the person’s location at the time of the search, the type of device they’re using (for example, mobile or …
Driving better performance from AI-powered Search ads with …
Feb 20, 2025 · AI is transforming Google Search, making it more intuitive and responsive to user needs. Evolving search behaviors also require new ways to succeed with Search advertising. …
About Local Ads - Google Help
Local search ads link to your business's location page, which includes information such as store hours, address, customer reviews, and photos. Show richer, more engaging ads: Use assets …