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Businesses that stop researching and innovating prepare their own downfall. Markets move fast, consumer expectations shift, and competitors are always experimenting. What created profits twenty years ago cannot sustain a company today. Relying on old methods is the quickest way to be overtaken. Innovation is no longer optional; it is a discipline companies must commit to daily. When a business fails to explore new ideas, technologies, and strategies, it becomes easy to replace. The companies tha